Market Research: Eggs Reaching New Levels of Attention

Rockville / MD. (pf) Eggs have always been a restaurant and home kitchen workhorse, but lately they have garnered new levels of respect. As noted in the Packaged Facts recent report «Eggs: Culinary Trend Tracking Series», consumers are seeking higher levels of protein in their diets – a movement eggs-actly favorable to eggs, with their six grams of high-quality protein. A single egg does contain 62 percent of the currently recommended daily intake for cholesterol, but the new nutritional consensus is that the cholesterol level in foods should not be of special dietary concern. And though growing consumer attention to livestock animal welfare presents a business and ethical challenge, specialty brands and product offerings are at least addressing these issues, as are related trends in the meat, poultry, and dairy cases. While fresh eggs as grocery products have held a high and steady 93-94 percent usage rate over in U.S. households, the percentage choosing to buy organic eggs notched up from 22 percent in 2010 to 26 percent in 2017. At the same time, data published in the report reveal that specialty egg offerings draw a significantly high share of health-conscious food shoppers, while store brands do the reverse. Dedicated vegetarians, for example, are nearly twice as likely to buy Land O’ Lakes, a brand line featuring organic eggs, cage-free eggs, and brown eggs with ALA Omega 3.