London / UK. (abf) Associated British Foods PLC (ABF), an international food, ingredients and retail group, has announced that it has reached agreement with UK breakfast cereal and cereal bar business, W Jordan + Son (Silo) Limited («Jordans»), to acquire 20 percent of its share capital from the founding Jordan family.
Jordans is a successful and leading breakfast cereal and cereal bar business in the United Kingdom. It was founded by, and remains under the control of the Jordan family. The Jordans brand has a strong and differentiated consumer position based on its use of natural and Conservation Grade ingredients. Its products range from breakfast cereals to cereal bars, muesli and oat porridge. The company has three manufacturing sites and has its head office in Biggleswade, Bedfordshire. It had sales of 81 million GBP for the year ended February 2007 and gross assets of 40 million GBP at 28 February 2007.
Read more: http://www.abf.co.uk/media/press_release.asp?pr=20070914_1