Ajinomoto: appoints CEO of Windsor Foods

Tokyo / JP. (aci) Ajinomoto Company Inc., a worldwide leader in high-quality seasonings and foods headquartered in Japan, announced that it has appointed Bernard Kreilmann CEO of its North America subsidiary, Ajinomoto Windsor, a leading manufacturer of ethnic frozen foods in the United States.

For the past eleven years, Kreilmann had been the CEO of Ferrero USA and was instrumental in helping grow sales 250 percent from 200 million USD to over 700 million USD. Ferrero USA is the North America division of Ferrero SPA, the fourth largest chocolate company in the world. Ferrero USA products include Nutella chocolate spread and Tic Tac breath mints.

«We are very excited to have someone of Bernard’s calibre join our leadership team», said Takaaki Nishii, President and CEO of Ajinomoto Company. «His uncanny ability to build the popularity of brands and anticipate customer demand will help drive the future success of our business».

Ajinomoto Windsor is a leading producer of high-quality frozen foods for consumers, commercial restaurants, foodservice operators and industrial customers in North America. Ajinomoto Windsor owns leading brands in the three largest categories of ethnic frozen foods, including Tai Pei (Asian), Bernardi (Italian) and Jose Ole (Mexican).

«Ajinomoto Windsor is already a powerhouse in the frozen food industry and has had great success in the ethnic frozen food market», said Kreilmann. «I am really looking forward to working with our employees and customers to usher in a new era of prosperity for the company».

About Ajinomoto

Ajinomoto Company has set a goal of ranking among the world’s ten biggest food manufacturers by 2020. The company is looking to achieve this high mark through an acquisition budget of over one billion USD, tie-ups and structural reforms. Ajinomoto Windsor, previously known as Windsor Foods, was acquired by Ajinomoto last year and provides the Tokyo-based company with an established growth-oriented platform into the North American market. Ajinomoto Windsor’s ethnic positioning, leading brands and channel diversity, combined with Ajinomoto Company’s global scale and resources, position the combined company for long-term global growth and success.