Amazon: cuts Whole Foods prices in U.S. grocery showdown

Seattle, WA / Austin, TX. (wfm) Amazon Prime members now save more at Whole Foods Market. Starting immediately, members get an additional 10 percent off sale items, typically hundreds of products throughout the store, plus weekly deep discounts on select best-selling items. These savings are currently available in all stores across Florida and will expand to all Whole Foods Market and Whole Foods Market 365 stores nationwide starting this summer. Exclusive savings at Whole Foods Market join the unparalleled combination of benefits for Prime members in the U.S., including unlimited fast, free shipping and great entertainment.

Prime members will receive these exclusive deals and savings by scanning their Whole Foods Market app at checkout. Prime member deals will be prominently featured in store. Customers can also go to the Whole Foods Market app to learn about many of the best offers each week.

«We’re thrilled for Whole Foods Market to be part of the Prime experience,» said John Mackey, Co-founder and CEO of Whole Foods Market. «By offering greater discounts on sale items, and exclusive deals like USD 10 off a pound for sustainably-sourced, wild-caught halibut, launching savings for Prime members is an amazing opportunity to bring our industry-leading quality standards and delicious food to more customers at a better price.»

This is the latest benefit for Prime members shopping Whole Foods Market. Earlier this year, the companies launched free two-hour delivery on Whole Foods Market groceries through Prime Now in 10 cities, with more to come in 2018. Eligible Prime members also receive 5 percent Back on Whole Foods Market purchases when using the Amazon Prime Rewards Visa Card.

«This new Prime benefit at Whole Foods Market is a perfect pairing of healthy and delicious food at even more affordable prices,» said Cem Sibay, Vice President, Amazon Prime. «Our vision is that every day Prime makes your life better, easier and more fun, and shopping at Whole Foods Market with exclusive deals and savings is all of this and more.»

Amazon and Whole Foods Market have reduced prices for all customers on hundreds of grocery staples and fresh foods across the store, including: responsibly-farmed salmon, raw shrimp and tilapia; organic baby kale and organic broccoli; animal welfare-rated lean ground beef; and organic and no-antibiotic, boneless skinless chicken breasts. Shopping at Whole Foods Market is now even more convenient with Amazon Lockers, where customers can pick up and return eligible Amazon purchases at nearly 400 Whole Foods Market stores nationwide. Plus, customers can now shop for Amazon devices, such as Echo and Fire TV, while grabbing groceries at select stores.

To get started, customers download the Whole Foods Market app, sign in with their Amazon account and then scan the app’s Prime Code at checkout. Or, customers can opt in to use their phone number to save at checkout.

Slogan: «Every Day Made Better with Prime»

Prime was designed to make your life better every single day. Over 100 million paid members around the world enjoy the many benefits of Prime, including shipping, shopping and entertainment. In the U.S. that includes unlimited access to award-winning movies and TV episodes with Prime Video; unlimited access to Prime Music, Audible Channels for Prime, Prime Reading, Prime Photos, Twitch Prime; early access to select Lightning Deals, one free pre-released book a month with Amazon First Reads, and more. Prime was built on the foundation of unlimited fast, free shipping and members receive unlimited Free Two-Day Shipping on more than 100 million items, Prime FREE One-Day Shipping and Prime FREE Same-Day Delivery in more than 8,000 cities and towns, and two-hour delivery with Prime Now in more than 30 major cities.

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