Nuremberg / DE. (owp) The countdown is on and there is not much time to the 20th Modern Bakery Moscow – the leading trade fair for the Russian bakery and confectionery market. An interesting supporting programme with valuable information about the future of the entire industry expects the visitors at the 20th anniversary edition of the trade fair. «In our opinion, the development of the modern bakery of the 21st century is the prime topic. What is needed for the creation of a modern bakery, this question will be answered at our supporting program by relevant industry experts from the government and business», explains Bernd D. Fichtner, Managing Director of the organizer of the exhibition Modern Bakery Moscow 2014.
This year, the contest Moscow Confectionery Art Cup will be held for the first time. During three days confectioners will compete in different categories and create the artistic masterpieces from sugar, cream, chocolate and pastry under time pressure. Other highlights include live presentations from the company Richemont (international centre of excellence for the bakery and confectionery industry), sweetArt (partner of the sweet art) and leading exhibitors and market leaders at their booths. On the last day of the exhibition the attention will be given to the new generation: the Career Day / Student Forum. Modern Bakery Moscow brings exhibitors and future generation of leaders of Russia together and show interesting and lucrative future prospects for both sides.
This year the conference programme of Modern Bakery Moscow is focused on the bakery of the 21st century. There will be important questions discussed which will shape the future. What are the components of a successful bakery concept, what is relevant for further expansion of customers´ number? What developments need to be observed in the Russian bakery and confectionery market? What elements belong to a holistic concept of the bakery? Moreover, the representatives of all major industry associations of Russia will report here.
In addition, the supporting programme also covers the scientific aspects of nutrition and health in regards of bread and ingredients, and includes events such as ice cream and waffle seminars, technologist school and innovations, modern shop-fitting concepts and refrigeration technology of the future.
The 20th Modern Bakery Moscow will take place in Moscow at the Expocentre Fairgrounds on April 23 to 26, 2014. Modern Bakery Moscow, the leading trade fair for confectionery and bakery in Russia and the CIS, celebrates its anniversary.