Anuga 2007: organizers satisfied with the results

Cologne / DE. (km) The international food industry declared itself very satisfied with the results of the 29th Anuga trade fair in Cologne. Some 163.000 trade visitors from approximately 175 countries took advantage of the opportunity the fair offered to obtain extensive information on the products presented by the 6.607 exhibiting companies from 95 countries. The number of visitors to Anuga was up by around three per cent from the previous event in 2005, when 158.817 trade visitors from 156 countries attended the fair. Koelnmesse Executive Vice President Wolfgang Kranz was especially pleased by the trade visitor quality, which he says is one of the key factors in Anuga’s success: «Along with top decision-makers and buyers from all of the German and most of the international retail chains, we were also able to welcome to Cologne the relevant specialists and decision-makers from the food service and catering market. The discussions that took place were therefore very intense and effective».

  • 163.000 trade visitors from around 175 countries;
  • Anuga reconfirmed as international hub of food and beverage sector;
  • Effective meetings with high-level decision-makers;
  • Key food industry issues comprehensively presented and discussed ;
  • Strong demand for German food products at home and abroad.

Dierk Frauen, President of the Federal Association of the German Retail Grocery Trade (BVL), commented: «The retail sector´s high expectations regarding the leading food and beverage fair were completely fulfilled. Not only did the event focus on innovative products and retail concepts; it also presented important sector initiatives with regard to quality assurance and healthy diets. The presence of high-ranking politicians from both Germany and abroad also underscored Anuga’s tremendous social significance».

Jürgen Abraham, Chairman of the Federal Association of the German Food Industry (BVE), had the following to say: «Anuga offered the sector a unique opportunity to demonstrate its tremendous appetite for German food products. The German food industry was able to present itself even more strongly as a reliable and effective business partner in the international food sector, and exhibitors reported making good contacts and business deals, with an increasing number of these now being concluded with the food service and catering sector. The food industry also used Anuga 2007 as a venue to present its innovations and new concepts to the German food retail sector. Many discussions here focused on the price situation and the need to explain to the public the reasons behind the moderate price increases».

Ingrid Hartges, Managing Director of the German Hotel and Restaurant Association (DEHOGA), stressed the importance of Anuga 2007 as «a unique venue for exchanging ideas and a valuable source of momentum for the hotel and restaurant industry. Anuga is simply an indispensable contact platform for successful companies in the food service and catering sector». The more than 700 participants at the 17th Forum for System Catering impressively confirmed how strongly Anuga attracts hotel owners and managers, catering firms and catering sector partners. Hartges was especially pleased that DEHOGA´s «catering marketplace» served as the communication hub for the catering sector. The joint stand of DEHOGA, the NRW DEHOGA chapter, Bayer Gastronomie and Koelnmesse offered visitors a place to spend some time, make contacts, and exchange information and suggestions. «Companies from all over Germany, as well as Dutch café operators, American food manufacturers and Japanese beverage wholesalers were very pleased by all the information on offer and the hospitality we provided in our modern tavern». said Hartges.

This year´s Anuga marked the first time the event´s «ten specialised trade fairs under one roof» concept was put into practice at the new exhibition centre. «The new setup promoted the further consistent implementation of the specialised trade fair concept, while the attractive atmosphere lent the event additional momentum». said Kranz. «Above all, this year´s Anuga showed just how successful we´ve been in establishing this concept on the market. For example, the number of exhibitors at Anuga 2007 was five per cent higher than at the previous fair – and the occupied exhibition space increased more than six per cent».

The clear spatial division between the ten specialised fairs made it easy for visitors to get around and find what they were looking for. Anuga Organic – which was held for the first time as an independent trade fair – was a major success, especially as the topic of organic food products was extensively addressed by the supporting programme. One special show, «Fully Organic», provided information to retailers on how to effectively present a complete range of organic products to customers.

With 83 percent of the exhibitors coming from abroad, Anuga was more international than ever before. The share of foreign visitors was also high, totaling slightly more than 50 percent, the same as two years ago. Trade visitors came to Cologne from around the world, many of them from outside Europe. The number of visitors from the USA, Canada, South America and the Middle East increased as compared to the previous event. More or less the same high number of visitors was recorded for Asia – with Thailand, India, Japan and China forming the largest contingents from the region.

Along with organic products, the main Anuga trend themes included Health + Functional Food, Wellness Products and Convenience Products. Retailers and catering sector representatives alike were able to obtain a comprehensive overview of all the key trends, while numerous events in the supporting programme presented the latest studies of the current market situation and provided information on the market areas displaying growth potential. Such events included the Wellness and Health + Functional Food Congress and the Chilled Food Congress. «The first-ever German Traders´ Night also gave the supporting programme a new flair that the German exhibitors and the international guests judged to be outstanding», said Abraham.

Other highlights included the kickoff event with high-ranking guests on Friday evening and the opening address for Anuga given by Germany´s Minister of Economics, Michael Glos. On Tuesday, the German Minister of Food, Agriculture and Consumer Protection, Horst Seehofer, discussed the main elements of the government´s planned expansion of food labeling requirements. Prior to that, representatives from the retail sector, the food industry and the agricultural sector presented their respective strategies for improving the efficiency and safety of the food industry value chain.

The special shows at Anuga also provided momentum for the food sector; such shows included the Trade Innovation Show, the Anuga Wine Special 2007, the Anuga Dairy Forum and TASTE_07, which focused on new products presented at Anuga.

In addition, Anuga´s partner country Thailand impressively demonstrated its expertise as a food manufacturer, host and culinary trendsetter at this year´s event. The Thai pavilion was officially opened on Saturday by Thailand’s Minister of Trade, Krirk-krai Jirapaet.

Anuga 2009 partner country is Türkiye

The next Anuga will feature Türkiye as a partner country. «We are extremely pleased that with Türkiye we will once again have a partner country that not only boasts a strong food industry offering tremendous potential but also a unique and refined cuisine», said Kranz. Tahsin Öztiryaki, Vice President of the Istanbul Chamber of Commerce, said he is convinced that Türkiye will be able to take advantage of Anuga to present to the international market the country’s complete range of food industry products and services. The next Anuga will take place from 10th to 14th October 2009.