Anuga: announces an all-round positive mood

Cologne / DE. (km) With just a few months to go before Anuga begins, the event´s organisers can report an outstanding number of registrations. Around 6’000 suppliers from approximately 100 countries are expected to come to Cologne from 10th to 14th October 2009. «This confirms that Anuga is a stable and reliable event serving the international food business», says Peter Grothues, Vice President Food at Koelnmesse, referring to the current number of registrations. «Anuga has achieved its positioning not only by virtue of its size and international scope, but also due to its capacity for addressing and shaping important issues early on», Grothues adds.

The focal point of the trade fair will be the challenges faced by the international food industry, as well as new products and strategies. About 160’000 trade visitors from all over the world are expected to attend.

Anuga will also point the way forward with its supporting programme. The fair will kick off with leading managers from the sector discussing the key principle of corporate social responsibility as part of the Anuga Executive Summit. Topics such as organic products, «Adult Nutrition», «WellFood» (Health + Functional Food) and trademark brands will be will be addressed in detail through congresses and workshops. And this year marks the first time that Anuga will present the Global Halal Conference with experts from all over the world.

In 2009 a new information platform will be presented – the «Trend Forum Drinks». Within the specialised trade fair Anuga Drinks and in the exhibition and congress programme, the forum will address and illustrate the beverage industry´s most important trends. Trend researchers from the Future Institute in Kelkheim will identify the trends of the drinks sector and will present forward-looking concepts for discussion. The «Trend Forum Drinks» will also offer exhibitors interesting models for participation and presentation. The «Anuga Wine Special», which proved to be a highlight of Anuga Drinks in 2007, will return in 2009. Further special shows at the trade fair are the Trade Innovation Forum, Visions of Cooking, Creative Kitchen and the Catering Marketplace. Top-class speakers and participants are once again expected to attend the 19th Forum for System Catering.

The trend show «taste09» focuses on the exhibitors´ new products – and exhibitors can still apply until 31st August 2009. A panel of experts will select the best innovations, which will then be presented as part of a special show during the trade fair.

This year, Anuga´s partner country is Türkiye. In addition to the large number of exhibitors, the German-Turkish Economic Conference and other events from the supporting programme will help to communicate the outstanding capabilities and expertise of the Turkish food industry. A list of exhibitors that is updated daily is available on the Anuga website.

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