Home > Market + Management > Baked goods: Soozy’s pockets 2.5 million USD seed

Baked goods: Soozy’s pockets 2.5 million USD seed

New York City / NY. (sz) Soozy’s, a manufacturer of affordable gluten-free, paleo and non-GMO baked goods made with nutrient dense ingredients and unique flavor profiles, announced that it has closed on USD 2.5 million of seed capital led by BIGR Ventures and AccelFoods. Pioneering a new frontier in the grain-free category, Soozy’s launched in the fall of 2017 and has gained traction with their line of high-quality baked goods that deliver the same taste profile, texture and appeal of conventional products, while also providing all of the health benefits by eliminating grains, gluten, dairy, peanuts and soy.

Soozy’s was created by Susan Chen and Mason Sexton, who are on a quest to create an alternative to the existing gluten-free baked goods category, which often has unappealing taste and weak nutritional profiles. All of the company’s products are Certified Gluten-Free, Certified Paleo, Non-GMO Project Verified and contain no gums, fillers, refined sugars or additives. Soozy’s is currently in 500 stores across Texas, the Northeast and Mid-Atlantic, including H-E-B and Wegmans.

«We founded Soozy’s on the belief that consumers shouldn’t have to sacrifice delicious-tasting treats when leading a healthy grain-free, gluten-free lifestyle,» said Chen. «Mason and I are delighted to be partnering with BIGR and AccelFoods as we continue to grow, not just as a ‘better-for-you’ brand, but a truly ‘best-for-you’ baked goods company.»

BIGR Ventures, founded by industry veterans Carole Buyers, Bill Weiland and Duane Primozich, is a growth equity fund providing value-added, strategic partnership and capital to promising early-stage natural and organic products. With the seed round, Carole Buyers, managing partner of BIGR, will join the company’s board of directors.

AccelFoods, founded by Jordan Gaspar and Lauren Jupiter, is an investment fund that invests in innovative, high-growth packaged food and beverage companies. With over 34 companies in their existing portfolio, AccelFoods partners with high-quality management teams and challengers to grow the next generation of enduring brands.

«Nearly a decade ago, I had a front-row seat to the emergence of the gluten-free category and led the acquisitions of the number one and number two brands in the market at that time. We see the opportunity in grain-free today as very similar to gluten-free 10 years ago. Soozy’s is exceptionally well-positioned to capitalize on this emerging market,» said Buyers.

«True partnership is built when there is an alignment and trust established amongst management teams and their investors. Having developed an extremely close relationship with the management team of Soozy’s, backing this company to pioneer an emergent category was an easy decision, as we have strong confidence in their ability to execute on shelf,» said Gaspar. «We could not be prouder to partner with the BIGR team as we support Susan and Mason as they build Soozy’s to become a market leader in bringing grain-free to the masses.»