Bakers Delight: takes out Social Responsibility Award

Camberwell / AU. (bd) Australian Bakers Delight has been awarded the ‘Franchisor Social Responsibility Award’ at the Franchise Council of Australia MYOB Excellence in Franchising Awards, held at the 2009 FCA Gala Awards Dinner in Perth. The award recognises Bakers Delight´s commitment and contribution to regional, national and global communities and the natural environment, demonstrated through its commitment to health and wellbeing of Australian´s offering a broad range of freshly baked products, ongoing sponsorship, community engagement and environmental commitment. Chris Caldwell, General Manager of Marketing + Operational Support at Bakers Delight, said the network is continually developing and implementing community, social and environmental initiatives. «Our commitment to local communities is pivotal to our connection with the Australian market. Having strong community links also reinforces that we are not a faceless brand – bakeries are run by real people from real communities. «Bakery employees get a lot of satisfaction from going back to the local communities they serve. There is a feeling of making a real difference to the lives of so many – it brings staff and the community together» (complete press release).