New York City / NY. (ban) Bansk Group, a consumer-focused private investment firm dedicated to building distinctive consumer brands, announced that it has entered into a definitive agreement to acquire «Red’s All Natural», a rapidly growing brand of clean-label frozen burritos and breakfast sandwiches in the U.S.
Founded in 2009, Red’s is a better-tasting clean-label disruptor in the frozen burrito and breakfast sandwich category. It offers more than 20 different high quality frozen burritos and breakfast sandwiches. Its products include simple ingredients with no artificial flavors, colors, or preservatives. Red’s products are developed by an industry leading chef and hand-built in small batches at its in-house manufacturing facility in North Sioux City, South Dakota, ensuring consistent quality, superior texture, and enhanced flavor for the ideal consumer experience. Red’s products are available at retailers across the U.S., including at Sprouts, Albertsons, Costco, Kroger, Publix, Target, and Walmart.
Following the closing of the transaction, Red’s will continue to be led by Founder and Chief Executive Officer Mike Adair, who will also retain a significant minority interest in the business. In partnership with Bansk, Mike and the Red’s team will invest to increase consumer awareness and trial, expand distribution, and continue to bring exciting, high-quality innovation to the frozen category.