Parma / IT. (bg) The Barilla Group has appointed Claudio Colzani as its new Chief Executive Officer. The appointment will be effective starting from October. Colzani, a veteran of Unilever PLC, started his career as a sales trainee in Italy in 1984. Over the past decade, he has held senior roles around the world, from chairman of Unilever Bestfoods in Brazil, to chief executive and chairman of Unilever´s French unit. He is currently Chief Customer Officer for Unilever in the United States. «We are delighted to have Colzani on board. His broad international experience and thorough understanding of consumers, coupled with his deep knowledge of products and markets, will add great value to the company», said Guido Barilla, Chairman of the Barilla Group. «We are certain that Colzani will be able to successfully implement our strategy, which is to focus on continued growth of our pasta, sauces and ready meals businesses worldwide – from the Americas to the Far East – and to strengthen our bakery business in Italy and other key European brandedmarkets», Barilla added.