Barry Callebaut: expands footprint in South Eastern Europe

Zurich / CH. (bc) Swiss Barry Callebaut Group, the world’s leading manufacturer of high-quality chocolate and cocoa products, officially inaugurated its new chocolate factory in Novi Sad, Serbia’s second largest city. Serbian President Aleksandar Vučić was present at the inauguration on October 07, on the invitation of Peter Boone, CEO of the Barry Callebaut Group. The visit, including an inauguration ceremony and a factory tour, was conducted in compliance with the strict Covid-19 measures that Barry Callebaut applies to maintain a high level of safety for its people.

The state-of-the-art factory, which represents a total investment of EUR 55 million, has an initial annual production capacity of over 50,000 tonnes of chocolate. It allows Barry Callebaut to supply customers with a wide range of chocolate, compound and filling products. The factory will serve as a regional hub from which Barry Callebaut can address the rapidly growing chocolate markets of Southeastern Europe and beyond.

Since the groundbreaking ceremony early March 2020, construction work progressed rapidly and was completed in March 2021.

Barry Callebaut proudly presents new state-of-the-art factory

Peter Boone, CEO of the Barry Callebaut Group: «Novi Sad is the perfect location for us. I am pleased with the successful start and am confident that from Novi Sad we can address the rapidly growing chocolate markets of Southeastern Europe and become the solution provider of choice for customers in the region.»

Aleksandar Vučić, the President of Serbia: «It is important for us now to additionally invest in technical universities in Novi Sad, Vojvodina and in the north of Serbia, and to do everything possible to make people understand that when they finish their schools, that they can get a really good job. We are thankful to Barry Callebaut for hiring such a highly skilled workforce» (Video: Barry Callebaut on Youtube).