«Beyond the Bottle»: PepsiCo expands SodaStream

Purchase / NY. (pci) Staying hydrated will taste better than ever as PepsiCo Inc. expands the SodaStream brand into away-from-home channels with the introduction of SodaStream Professional, an eco-friendly hydration platform. Following a successful pilot test with key customers, the mobile-enabled platform will allow people to personalize and digitally track their water-forward beverage intake while cutting back on plastic bottles. Rolling out commercially this fall, SodaStream Professional will support the health of both consumers and the planet as businesses reimagine the future of beverage experiences.

SodaStream Professional builds on what people love about SodaStream – the world’s leading at-home sparkling water maker acquired by PepsiCo in 2018 and growing rapidly in the U.S. – by bringing customizable beverages to workplaces, college campuses and airports. With the new platform ecosystem, users can choose from various unsweetened flavors, carbonation levels and temperatures to create the perfect drink. The personalization options don’t end there – consumers also can record their favorite drink combinations, set hydration goals and track how many plastic bottles they’ve saved to date, all through the accompanying SodaStream Connect mobile app. By delivering on these key trends, PepsiCo is ensuring beverage experiences evolve to meet changing consumer preferences.

«SodaStream Professional offers a unique way for consumers to personalize great-tasting hydration and reduce single-use packaging at the same time,» said Scott Finlow, chief marketing officer, PepsiCo Foodservice. «We’re thrilled to bring these hallmarks of the SodaStream brand to channels outside the home for the first time.»

SodaStream Professional was developed with the full capabilities of PepsiCo – including design, insights, and research + development – to create a platform intentionally crafted with the modern consumer in mind. The intuitive user experience and physical look and feel integrates into users’ daily routine, making it easy and exciting to hydrate. With a sophisticated and inviting design inspired by contemporary furniture, the platform re-imagines hydration equipment to blend into and enhance the physical environment around it.

SodaStream U.S. brand expansion continues to help PepsiCo go «Beyond the Bottle»

SodaStream Professional expands on the beloved global brand further in the U.S. market, and is the latest innovation in PepsiCo’s «Beyond the Bottle» portfolio, which plays a critical role in helping PepsiCo make progress towards its vision of a world where plastics need never become waste. PepsiCo is focused on reducing the amount of plastic it uses, increasing recycling rates and recycled material in its packaging, and reinventing packaging. Through growth of our SodaStream business, an estimated 67 billion single-use plastic bottles will be avoided through 2025. The rollout of SodaStream Professional builds on this commitment, which includes reducing virgin plastic use across its beverage portfolio by 35 percent by 2025, LIFEWTR moving to 100 percent rPET in the U.S. by the end of 2020, and bubly eliminated plastic bottles as of January 2020.