B+G Foods: completes sale of cookie brand to Barilla America

Parsippany / NJ. (bgs) B+G Foods Inc. announced that effective immediately it has completed the sale of the «Back to Nature» brand to BA Brussels LLC, a subsidiary of Barilla America Inc. B+G Foods intends to use the proceeds from the sale for general corporate purposes, including the repayment of long-term debt and the purchase of assets useful in B+G Foods’ business, and to pay taxes, fees and expenses related to the sale. «Our decision to sell Back to Nature is part of a broader effort at B+G Foods to focus our portfolio on businesses that are core to our long-term strategy as we transition to a business unit structure,» said Casey Keller, President and CEO, in December 2022.

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