Fort Worth / TX. (bb) With more Hispanics living in the United States than ever before, Bimbo USA is increasing the amount of baked goods it will import for the 2007 holiday season. Authentic theme foods made in Mexico, Central and South America will be on store shelves nationwide for the next four months. Pan de Muerto, the «Day of the Dead» bread that coincides with Halloween, becomes available immediately. It will be available for approximately three weeks or until supplies last. 2005 Pan de Muerto was introduced for the first time.
According to Bimbo, Hispanic consumers also report a growing demand for Christmas desserts made from their home land. As a result, the subsidiary of the Mexican Grupo Bimbo is increasing its import orders for fruit-filled Paneton which it introduced to the U.S. last year. The Christmas breads arrive in November and will stay for about eight weeks.
The company will end the holiday season with its Rosca de Reyes which will be on store shelves for approximately two weeks following Christmas. Throughout the holiday season, Bimbo will run a special promotion to thank consumers for their loyalty.