Nuremberg / DE. (bf) Where do we prefer to buy our food? How do we decide to buy when standing in front of the shelf or counter, and what values guide us in this process – today and in the future? Ideas on this are provided by researchers who are already occupied with tomorrow´s food trends today. BioFach, the World´s leading Trade Fair for Organic Food, celebrates its 25th anniversary from 12 to 15 February 2014. A good reason for venturing a look into the future of shopping for food and the consumers´ values in this interview with the author of Consumer Value Monitor Food, Dr. Mirjam Hauser, Gottlieb Duttweiler Institute, Rüschlikon / Zurich, Swiss. Read the interview on Biofach´s homepage.