Miami / FL. (bk) The Burger King (BK) brand transitioned 31 percent of its North American field team fleet to electric vehicles (EVs) across 16 states, with goal of 100 percent EVs by 2030. This move is the next step in delivering on Restaurant Brands International’s (parent company of Burger King) science-based targets for reducing greenhouse gas emissions by 50 percent by 2030, versus a 2019 baseline.
The field team is critical to the brand’s success as the first line of support for Franchisees locally, living in various states across the U.S. and travelling to restaurants to provide the level of service BK Franchisees deserve. This adds up to tens of thousands of miles driven each month. «Franchisee success is the end goal of everything our field team does, and restaurant visits are critical to this partnership,» said Jeromy Gwin, BK Corporate Franchise Business Partner. «I’m proud to work for a company that allows me to do my job in a more sustainable way.» Burger King worked with «Element Fleet Management», the largest pure-play automotive fleet manager in the world, to source the EVs and launch the program.
«It was instantly clear Burger King is serious about following through with their commitments and finding solutions that have long-term payoff and positive impact on the environment,» said David Madrigal, CCO at «Element Fleet Management». «The brand’s enthusiasm for the goal, combined with the team’s responsiveness and active partnership enabled us to mobilize vehicle sourcing and charging infrastructure installations at record speed — making this our fastest program launch across the U.S. to date.»