BKW: enters JV to grow in Italy, Poland, Greece, Romania

Miami / FL. (bkw) Burger King Worldwide Inc. (BKW) announced the establishment of Burger King SEE S.A. as a joint venture to aggressively expand the «Burger King» brand presence and business in Italy, Poland, Greece and Romania. Burger King SEE S.A., the joint venture, has signed a long-term master franchise and exclusive development agreement, which includes sub-franchise rights for all of these markets. While the «Burger King» brand currently operates in Italy, Poland and Romania, the joint venture´s plans include aggressive development of «Burger King» restaurants across Southern and Eastern Europe and the creation of more than 10’000 new job opportunities within the first five to seven years of the venture. «By partnering with BK SEE and its CEO, Leo Leon, who has been a part of the «Burger King» family for more than 18 years, we plan to aggressively expand the «Burger King» brand and business in these key markets and are excited to bring the brand to a new market – Greece», says José Cil, President Europe, Middle East and Africa, Burger King Worldwide. «We have very ambitious plans in Southern and Eastern Europe. In BK SEE, we believe that we have found the perfect partner to meet and exceed these goals and add significant value to the «Burger King» system. Our development plans in Southern and Eastern Europe are ambitious. The «Burger King» brand, one of the world´s most popular and iconic brands, is perfectly poised to build on its current strength in these markets and rapidly expand its presence. We are eager to partner with Burger King Europe to grow share in these markets by focusing on delivering exceptional guest service and great-tasting food», says Leo Leon, CEO of BK SEE. The joint venture with BK SEE is the latest example of BKW´s commitment to deliver on its aggressive international growth strategy, which includes accelerating net restaurant growth and continuing to grow same store sales.

bakenet:eu
Back to top