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BreadBot Debuts at the Consumer Electronics Show

Walla Walla / WA. (wbc) The Wilkinson Baking Company, a family-owned business that is transforming the world of baking one loaf at a time by pioneering a first-of-its-kind, fully automated breadmaking machine, is unveiling «The BreadBot» at the Consumer Electronics Show (CES). Conference-goers will be able to experience how The BreadBot, a machine that goes to from flour to loaf all on its own, harnesses the marvels of modern technology to take us back to the old world with its artisan bread that is tasty and nutritious.

The first time, we recognized Wilkinson’s «BreadBot», was in the context of IBIE 2007 – see «Wilkinson Bread Bakery – freshest idea since sliced bread» in November 2007.

At CES 2019 in Las Vegas, The BreadBot will be on display and on the menu. Everyone is invited to taste its healthy, flavourful bread, and view it being produced in a fully transparent process, so you can see exactly when, where and how your bread is being made.

Compared to center aisle bread, The BreadBot produces loaves that are – with Wilkinson’s own words – «fresher, healthier, preservative free and eco-friendly». The BreadBot mixes, forms, proofs, bakes and cools ten loaves of bread per hour – all on its own and is capable of making most varieties of bread that require dry ingredients – including white, wheat, whole wheat, nine grain, sourdough and honey oat. The bread can even be organic if preferred – no wonder, if you have the right ingredients.

BreadBot productivity in numbers

  • Produces 10 loaves per hour
  • Time to first completed loaf is 90 minutes
  • New loaves produced every 6 minutes
  • Operates up to a 24 hour duty cycle
  • Yields a maximum of 235 loaves per day
  • Requires about 30 minutes for daily cleaning

«Bread is a staple of American life. But in most supermarkets today, it has lost its emotional connection with the shopper,» said Randall Wilkinson, CEO of The Wilkinson Baking Company. «In the age of home delivery, The BreadBot attracts consumers back to the store because it delivers fresh, delicious bread that is produced with theatre and engagement. We’re so excited to bring CES back to basics with The BreadBot this year and to demonstrate how we have increased a retailers’ bread sales by more than 30 percent while also decreasing the environmental impact.»

Retailers using The BreadBot can benefit from a potential 20-fold lift in bottom line profit margins through the elimination of the costly current bread distribution process, as well benefiting from increased consumer interest and maximized employee productivity. Grocers can get a head start on their daily production demands by scheduling The BreadBot to start baking hours before they open. And, as nearly half of topline revenue of a commercial baker is spent on the process of transport from factory oven to store shelf and related out-of-date product waste, The BreadBot is disrupting commercial baking and helping the environment through the elimination of brick and mortar facilities and distribution overhead.

Most food providers – including grocery stores, convenience stores, schools, the military and more – can benefit from the compact 22-square-foot BreadBot, which is more automated than a USD 75 million bread factory.

About Wilkinson Baking Company

The Wilkinson Baking Company is the operating brand of a group of companies founded and managed by the Wilkinson family. The companies own international patent and IP rights to a wide range of claims related to The BreadBot, extending the original inventive spirit of Richard Carlson. The Wilkinson family has a 35-year history of multiple, successful startup companies. The BreatBot is the result of more than 20 years of research and development and more than 30 cumulative months of in-store market-testing experience.

About Bonin Ventures

Bonin Ventures (BV) is a growth accelerator focused on taking big business expertise and applying it to a diverse portfolio of innovative start-up companies. Led by world-renowned marketing guru Bonin Bough, the BV team provides strategic capabilities, unique skillsets, and unprecedented access to drive exponential growth opportunities. They actively seek to work with companies who are challenging the status-quo through the application of unique technology.

Addendum: The horse’s foot on the bread baking concept for food retailing and discount is that Wilkinson has built his business model according to the «printer principle». In other words, the fully automatic system should cost relatively little, but the bread baking mixes to be used should cost even more. In 2007, entrepreneur Ron Wilkinson applied for over 30 patents in Europe and overseas for his small all-rounder.