Miami / FL. (bkw) Burger King Worldwide Inc. announced the opening of the first «Burger King» restaurant in New Delhi. This event marks not only its debut in India, but also a milestone for the «Burger King» brand, which is now operating in its 100th country.
«It is fitting that the celebration of our 100th country is happening in India, a vibrant and exciting marketplace», says Elias Diaz Sese, president, BK Asiapac, Pte. Ltd. I am excited about our potential in India and believe we have the right partner and experienced team to make this market a success for the «Burger King» brand».
The debut restaurant opened on Sunday, November 09, 2014 in India at Select Citywalk, Saket, New Delhi, a location chosen for its reputation as one of the best malls in the country in terms of traffic and business generation and a top destination for guests living in and around New Delhi. The restaurant is equipped with a dual production line (one each for vegetarian and non-vegetarian products) and even the staff managing vegetarian and non-vegetarian products is different.
The «Burger King» team spent months developing a unique locally sourced menu that has been researched and tested by more than 5’000 customers across eight cities. Some of the innovative products include The Vegetarian «Whopper» sandwich, The Mutton «Whopper» sandwich, The Chicken «Whopper» sandwich, The Chicken Tandoor Grill, and The King´s Paneer Melt.
The opening was preceded by a full week of celebratory activities leading up to the brand´s debut including a promotion allowing guests to pre-order a «Whopper» sandwich online on eBay – 1’200 «Whopper» sandwiches were sold in 36 hours – and a special invitation-only tasting for food critics from across Delhi followed by a pressure test game hosted by renowned TV show hosts Rocky + Mayur, former emcees of the NDTV Good Times National Food Awards and Celebrity Chef Vicky Ratnani, host of «Vicky Goes Veg» on NDTV Good Times.
«We are extremely pleased to launch this iconic brand into one of the largest and most dynamic consumer markets in the world. We have managed to successfully combine the «Burger King» brand philosophy of exceptional taste, fresh ingredients and good value with Indian flavours and locally sourced produce», adds Sameer Sain, co-founder and managing partner, Everstone Capital. «The response has been overwhelming and we look forward to delivering exceptional food and an extraordinary guest experience as we continue to open outlets across the country».
Burger King India Private Limited is a joint venture formed last year by BK Asiapac PTE and Everstone Capital, a leading India and South East Asia focused investor with dedicated private equity and real estate funds, to develop the «Burger King» brand in India. Similar joint ventures established in China, Brazil, Russia, South Africa and France have contributed to industry-leading global restaurant growth for the «Burger King» brand. Entry into a large and complex market like India is a further example of BKW´s commitment to deliver on its aggressive international growth strategy.
The restaurant opening in New Delhi is expected to be followed by additional openings in New Delhi and Mumbai as well as expansion into new cities and regions in 2015.