Burton’s: to sell Cadbury biscuit licence to Mondelez

Birmingham / UK. (bbc) Burton’s Biscuit Company announces the sale of its Cadbury biscuit licence to Mondelez International. The sale will enable Burton’s to implement a transformational growth plan across its core brands, including Maryland, Jammie Dodgers, Wagon Wheels and Fish’n’Chips, and continue to invest in innovation to grow. It will also support Burton’s ambition to be the No 1 manufacturer of premium branded and private label biscuits and snacks and continue to grow its contract manufacturing business. Burton’s has successfully grown the Cadbury biscuit business to become one of the leading biscuit brands around the world with strong positions in the UK and Ireland and established and growing businesses in France, North America and the Middle East. The sale of the licence will enable Mondelez International to manufacture, market and sell Cadbury-branded biscuits including Cadbury Fingers and Cadbury Animals alongside Cadbury chocolate all around the world, subject to regulatory approval. The two companies have agreed that Cadbury-branded biscuits will continue to be produced in Burton’s factories by Burton’s employees under a co-manufacturing agreement. The transaction is subject to regulatory approval and closing conditions.