Madrid / ES. (ce) Cerealto, global third-party label manufacturer supplying retailers and branded food companies in the B2B sector, continue to grow and will close the year with sales higher than 228 million euros, which represents a 47 percent increase in comparison to 2017. These results prove the consolidation of their business model, which has been built upon the principle of customer focus, based on a strategy of flexibility and differentiation through innovation and the capacity of offering high added-value products.
The company expects to increase production by 35 percent exceeding 150,000 tonnes. The biscuits business is the one experiencing the biggest growth, which represents 41 percent of the company’s total turnover (29 percent in 2017) and 29 percent of the overall production volume.
In respect of the regional split, 65 percent of the turnover comes from South Europe which has grown 60 percent over the previous year and represents 75 percent of the overall production. Meanwhile, North Europe represents 16 percent of the turnover, Americas 13 percent and Asia and Africa 4 percent.
Cerealto estimates a year-end investment of over 17 million euros, which has been mainly allocated to broaden its production capacities and implementing technological improvements orientated towards efficiency increase. 48 percent of these investments in 2018 were allocated to the UK, while 20 percent of them to Spain, a 16 percent to Mexico and the final 13 percent to Portugal.
In 2018, Cerealto has maintained its bet for innovation, which is one of the strategic pillars for the company, investing over 6 million euros in R+D projects. Cerealto’s drive towards innovation has allowed them to continuously launch new products. They launch an average of 150 new products a year to meet consumers’ demand with accessible products tailored to their nutritional needs.
Cerealto is a worldwide third-party label food manufacturer, supplying products to retailers and food companies in the B2B sector. Their product portfolio includes: biscuits, breakfast cereals, cereal bars, baby food, pasta, bread, pastries, gluten free products and snacks. They launch over 150 new product developments each year, and invest more than 5 percent of their turnover in R+D. Cerealto offer their products in over 40 countries. Their business activity is supported by their production capacities: 7 operation centers located in Spain, Portugal, Mexico, Italy and United Kingdom and a workforce of over 2,000 employees (6,5 percent of them comes from groups with barriers to work). Cerealto also trades their products under their own labels: Siro (multicategory), Nutriceal (baby food) and Mediterranea (pasta).