Houston / TX. (nsb) Coastal Foods Inc., a leading provider of wholesale specialty baked goods to the grocery and food service industry, announces a company name change to Newberry Specialty Bakers Inc.
The name change reflects a rebranding initiative to better represent the specialty line of custom-made, quality-baked goods the company provides to the largest grocery and food service providers in the United States.
«As Newberry Specialty Bakers marks its 25th year in business, we felt it was fitting that our new brand pay homage to our heritage – an unwavering commitment to quality and service to our distributors and customers», said Bill Evans, CEO of Newberry Specialty Bakers. «I will continue to oversee the growth of our bakery as we offer new, hand-crafted and decorated baked items and expand to new distribution channels. In order to maintain our focus on operational excellence, Howard Anders has joined Newberry Specialty Bakers as president. His experience in finance, supply chain management, and cultural development will be a huge asset to all of us».
Transition to the new name, including product packaging and marketing materials, will begin immediately and continue over the next months. The commitment to employees, health and safety, and service to the customers and stakeholders remains the same – including the company’s headquarters located in Houston, Texas.
Newberry Specialty Bakers built the foundation of the bakery on three principles: home-baked quality treats, attention to detail and safety, and the development of a caring work environment. In 1990, the essence of what started in a tiny kitchen in Chicago still remains today. Newberry Specialty Bakers is recognized as a leader in winning taste panel reviews across the United States. Newberry Specialty Bakers’ award-winning pastry chef, Ford Culbertson, and the team of bakers and distributors provide branded and private-label baked goods to well-known food service, retail groceries, and club stores.