Corner Bakery: Hires Seasoned Hospitality Industry Exec

Dallas / TX. (cb) On the heels of signing several multi-unit franchise deals in 2011, Corner Bakery Cafe has named hospitality industry veteran Jonathan Benjamin as Vice President of Franchise Sales. Benjamin will spearhead franchise development as the 20-year-old brand seeks to complement its corporate presence across the country through an aggressive franchising program.

Benjamin is a former Vice President of Development at Wyndham Worldwide, Global Hyatt and US Franchise Systems Inc. and brings to the position more than 14 years of proven sales track records, exceptional leadership and performance-based results. He previously managed franchise sales teams that led to the significant growth of some of the world´s leading hospitality brands in North America.

Benjamin will be responsible for managing franchise growth and awarding multi-unit deals to new area developers. Corner Bakery Cafe, which ensured its corporate-owned cafes were operating efficiently before starting to franchise, boasts an 18,4 percent Ebitda and reported an average unit volume exceeding 2,2 million USD. He joins the executive team amidst a period of unprecedented growth in which the company signed multi-unit franchise agreements totalling 54 locations in 2011.

Corner Bakery Cafe will open 22 locations this year and plans to double its system size in the next three-and-a-half years. Key markets available for expansion include metropolitan New York, Northern California and St. Louis, among others.