New York / NY. (bw) Crumbs Bake Shop Inc., a national neighborhood bakery and the largest U.S.-based cupcake specialty store chain, named Stephen Fass to its Board of Directors, effective immediately. His election to the Board as an independent director fills a newly created directorship resulting from an increase in the number of directors following Julian R. Geiger´s appointment as Crumbs´ President and Chief Executive Officer in November 2011. Beginning in October 2005 Stephen Fass served a consultant to, and from November 2006 as a Partner and Vice President of, Ciao Imports LLC, a specialty food importer and distributor. Fass has also served as a member of Ciao Import´s board since November 2007. Julian R. Geiger, President and Chief Executive Officer said, «Stephen´s expertise in the specialty food business, along with his prior board experience, makes him a perfect fit to join our Board of Directors. We are delighted to be welcoming him to Crumbs and look forward to benefiting from his insights and experience».
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