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CSM: 5th Binger Bäckerforum Inspired Bakers

Bingen / DE. (csm) For the fifth year, CSM Bakery Solutions in Germany opened its doors for the Binger Bäckerforum at the location in Bingen. More than 215 customers and 120 bakeries accepted the invitation in order to benefit from the day’s activities, intensely discussing and networking with their CSM sales consultants and with each other.«Mission Growth: Recognize opportunities – Live Passion – Inspire Consumers» was the theme of lectures and presentations given by the three experts who presented their topics which included: «How to achieve profitable growth in the current market environment?» and «Where are the opportunities to seize?» There were also bakery panels which demonstrated products and integrated marketing concepts of CSM brands in Germany.

After Björn Quakernack, Sales Director of Traditional Trade and Thomas Tanck, Vice President of Traditional Trade had welcomed the guests, Jochen Pinsker, Senior Vice President of Foodservice Europe of The NPD Group Inc., explained potential for growth to the bakers in the audience. Pierre Nierhaus, one of the most renowned concept developers and trend experts in the world, followed with a presentation on international trends, innovations and concepts for the future. These ideas were great inspirations which bakers will be able to take back to their day-to-day work.

The final high point of the day was the presentation given by Alfons Schuhbeck, a very popular German TV cook. He inspired and enchanted the audience with his charm. «Only a job driven by passion will lead to success», was the message that he conveyed to the audience. He noted that in his opinion, bakers have the ideal prerequisites for that. The 5th Binger Bäckerforum was a completely successful event, and CSM looks forward to hosting it again next year.