CSM Bakery Products: welcomes new SVP of sales

Atlanta / GA. (csm) CSM Bakery Products welcomes Jeff Boser as Senior Vice President of Sales. He assumes these responsibilities from Bill Day who announced his intention to retire after more than ten years with CSM. Day will remain on the executive team for the next several months to ensure a seamless transition for customers and sales professionals. Boser graduated from John Carroll University Ohio with a Bachelor´s Degree in Business Administration and joined Frito-Lay in 1985. He then began working for Heublein Wines in 1994 and in 1996 joined Keebler Company, which was acquired by Kellogg Company in 2000. While with Kellogg Company, Boser progressed quickly from Director of Regional Marketing and Accounts to Vice President of Sales, Massachusetts. Boser then became Vice President of Sales for the Central Region where he was in charge of sales volumes of 1,5 billion USD and 1’200 employees. One year later, he assumed the role of Senior Vice President of Sales for the U.S. where he was responsible for six billion USD in revenue and a team of 3’200 sales professionals managing all grocery and mass accounts. His most recent role at Kellogg Company was Senior Vice President for Retail where he was responsible for an annual sales volume of ten billion USD. Jeff remarked about his new role, «I am excited to join the CSM Bakery Products team. CSM has a rich heritage, exceptional products and outstanding people who are passionate about delivering solutions that drive success for our customers». Boser brings to the CSM executive team a wealth of leadership experience as well as best practices from industry-leading food and beverage companies. «I am confident that Jeff´s leadership experience and ability to drive results will support the development of our sales force and elevate category growth within the fresh bakery and with our foodservice partners». said Bret Weaver, President and CEO of CSM North America.

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