Dubai: Tchibo Introduces New Shopping Concept

Hamburg / DE. (mi) German Retailer Tchibo announced the grand opening of a first-of-its-kind Tchibo Shop + Tchibo Coffee in Dubai Mall. Following the well-known Tchibo business model in Germany and across Europe, the Tchibo Shop offers a fusion of coffee and non-food items to its customers, providing an unrivalled shopping concept that is unlike any other retailer the Middle East region has welcomed before.

From its humble beginnings as a coffee mail-order firm, Tchibo expanded from just coffee, to coffee machines, clothing, household items, electronics and electrical appliances, in just a few years. Today, it became synonymous with enjoyment and lifestyle, offering a myriad of products to all its customers.

Commenting on the grand opening, Toufic Kreidieh, CEO of BFLGroup said: «This is the first Tchibo Coffee Shop to open in the region and we could not be more thrilled to introduce it in Dubai. The Tchibo model has been instrumental in building buzz around the stores across Europe, successfully drawing in customers to its doors to enjoy their coffee and enjoy their shopping experience. We identified a need for our Tchibo Coffee Shop concept here and we are committed to expand further, with plans to open more stores across the GCC and the region».

In a global market where it has become harder to impress the shopper, Tchibo manages to stand out from the rest with its exclusive business model by creating an air of anticipation. Each week boasts a new range of affordable, innovative, and high-quality German products, each exclusive to Tchibo, providing customers with choices and a shopping experience like no other.

Explaining the uniqueness of Tchibo´s Coffee, Yasser Beydoun, Managing Partner of BFLGroup, said: «Tchibo was quick to recognise that lifestyle-oriented coffee lovers in Dubai want a modern coffee they can indulge on. With Piacetto Espresso, the Tchibo Coffee Service has a brand which precisely fulfils the product expectations of this modern, urbane target group present in global cities like Dubai by incorporating the highest in authentic Italian espresso taste. With the opening of the Tchibo Coffee Shop in Dubai Mall, we anticipate the same success we witnessed across Europe to echo here in the Middle East».

Tchibo already owns and operates eight shops around the UAE

Over the past 66 years, many have come to know and love Tchibo, the one-stop-shop for every household item under the sun. Over the years Tchibo has established itself as a household name in Germany, with more than 2’000 stores and 66’000 retail points around the world. It is now making waves all over Europe, with a loyal following comprising millions of satisfied customers in Germany, Austria, Switzerland, Poland, Czech Republic, Türkiye and many others. Its debut in the UAE is a stepping-stone for more store openings to come across the region in the near future.

About Tchibo

Tchibo Coffee International Limited is a wholly owned subsidiary of the German family company Tchibo GmbH, one of the largest coffee roasters in Europe, and the leading coffee brand in. Tchibo GmbH is a part of Maxingvest AG, headquartered in Hamburg, Germany.