Tilburg / NL. (dbg) Dutch Bakery Group, the market leader in home bake-off bread and bread snacks in the Netherlands, is acquiring its industry peer Danvo Bakeries. Dutch Bakery will thereby strengthen its position in the modified atmosphere packaged rustic and artisan bake-off bread segment.
Raoul Vorage, CEO of Dutch Bakery Group, said: «As the market leader we are always looking for opportunities to expand and improve our range of home bake-off bread and snack products. The acquisition of Danvo Bakeries fits in with this strategy because it will substantially strengthen our presence in the rustic and artisan bake-off and home bake-off bread segment.» Dutch Bakery Group will integrate the two production lines of 25-year-old Danvo Bakeries into its six sites, retaining 80% of the jobs.
Danvo Bakeries, which is strongly represented in the foodservice and food retail market, has been badly affected by the coronavirus crisis. Bernhard Vis, CEO of Danvo Bakeries, said: «We supply a large proportion of our products to companies in the aviation sector and foodservice businesses. As these sectors have been hit hard by the crisis, an acquisition of our business unfortunately became inevitable. But I know that the people at Dutch Bakery share our passion for bread and I am pleased that almost the entire workforce will be moving to Dutch Bakery; I am convinced that our product range and our people will be in good hands there.»
Dutch Bakery Group will invest significantly to integrate Danvo Bakeries. Raoul Vorage of Dutch Bakery: «Production at the Danvo Bakeries site in Riel will continue in the months ahead. At the same time we will adapt our bakeries to accommodate the new lines. That will involve a substantial investment, but that is the best way to guarantee the quality and character of Danvo’s products and deliver the new product range. We expect to complete all the work in the third quarter of this year.»
Dutch Bakery is the Dutch market leader in home bake-off bread and bread snacks. The company was founded in 1936 and has six bakeries in Alkmaar, Budel, Eindhoven, Rijen, Tilburg and Waalwijk. It employs around 375 people and generates revenues in excess of EUR 100 million. The member of Dutch Egeria Group specialises in home bake-off bread and bakes almost a billion products each year, including bread rolls, Kaiser bread rolls, croissants, baguettes, steamed buns and sausage rolls. Dutch Bakery’s products are sold to major supermarket groups in the Netherlands and abroad.