Cairo / EG. (ef) Edita Food Industries S.A.E., a leader in the Egyptian packaged snack food market with number-one market shares in its core cake and croissant segments, announced its results for the quarter ending 30 September 2017, reporting strong bottom-line growth of 47.4 percent year over year on revenues of EGP 832.2 million, up 35.8 percent year over year.
On a year-to-date basis, Edita recorded revenues of EGP 2’086.3 million in 9M2017, up 24.1 percent year over year, while net profit came in at EGP 105.4 million in the same period.
Edita’s results for the third quarter of 2017 reflect the turnaround in the macroeconomic environment and mark an important recovery from the multifaceted impact of the Egyptian government’s structural reform program. Strong revenue growth came as consumers have now adjusted to the recent inflationary pressures and are increasingly accepting of Edita’s portfolio optimization.
Commenting on the quarter’s performance, Edita Chairman and Managing Director Eng. Hani Berzi said: «Our success in navigating the challenging environment during the past year is thanks to Edita’s responsive strategy and our defensive business model. We were particularly successful in absorbing inflationary shocks arising from the reform program and delivering consistent top-line growth while defending our market share. With the economy and consumer sentiment now turning the corner, we believe the worst is behind and we have re-merged with better visibility and a restructured product portfolio that targets optimum price-point segmentation».
Since the roll-out of Edita’s repricing strategy in September 2015, the company has successfully structured its portfolio in a manner that now sees it extract higher-value through innovation and simultaneously serve a consumer base that spans a wide income spectrum. Among Edita’s latest product launches are the competitive one-pound Molto and Hohos variations, as well as innovative, high-end offerings such as the TODO Brownies and most recently the TODO Donut.
«With the recent recovery in volumes, and as sales continue to grow across all our segments, we are increasingly confident in the merits of our strategic choices. The strength of our strategy and brand equity is also reflected in Edita’s ability to defend and grow its market share», Berzi added.
As of August 2017, the most recent period for which industry sales data is available, Edita had defended and expanded its market share across its segments. Cakes maintained a 57.2 percent market share, rusks expanded to 45.9 percent , wafers grew to 10.6 percent , and candy maintained its lead at 17.8 percent of the market. Meanwhile, Edita remains the leader in the croissant category with a market share of 60.4 percent as of August 2017.
Edita also continues to make headway in its regional expansion plans, with total exports during 3Q-2017 recording a 101.9 percent year over year increase compared to 3Q2016 and a 91.6 percent quarter over quarter rise over 2Q2017. Edita’s ability to grow its product portfolio with innovative offerings and continue serving consumers across the price spectrum is supported by its commitment to research and development and continued investment in capacity expansion. The company recently inaugurated its new, state-of-the-art E08 factory which is set to house 11 new lines on a built-up area of 36’000 square metres. As of October 2017, the factory’s first two lines for wafer and doughnuts were already commissioned and are in commercial production.
«This new state-of-the-art facility will give Edita the space needed to continue rolling out new and differentiated products and is one of the engines of our growth in the coming period», said Berzi. Edita’s top-line growth filtered down to gross profit where the company’s ability to control overheads allowed it to partially offset increases in cost of sales. Accordingly, gross profit rose 18.0 percent year over year to EGP 238.1 million in the third quarter of 2017. On a year-to-date basis, gross profit recorded a 5.7 percent year over year improvement to EGP 644.5 million in 9M2017, with a GPM of 30.9 percent.
Edita was able to deliver strong bottom-line growth during the quarter, recording a net profit of EGP 66.7 million in 3Q2017, up 47.4 percent year over year. On a nine-month basis, net profit came in at EGP 105.4 million for 9M-2017 compared to EGP 119.5 million in the same period last year.
«Our primary focus in the coming period will be to accelerate the recovery momentum and continue driving volumes and sales upward», said Berzi. «Meanwhile, our long-term strategy remains intact. We will continue to emphasize product innovation to stimulate demand and extract value from key segments while also catering to the mass market and defend market share. We will maintain a tight control of expenses to support profitability and we’re pushing forward with exports and regional expansion. Management is also actively exploring new revenue streams to leverage the strength of Edita’s distribution network», Berzi concluded.