Europastry: to expand in the Netherlands

Barcelona / ES. (ep) Europastry S.A., a leading Spanish company in the production and merchandising of parbaked bread and frozen pastries, is promoting its international expansion by opening a commercial subsidiary in the Netherlands from where it will serve the markets of Germany, Belgium and Northern Europe.

Along with France and Portugal, this area is the principal market of Europastry in Europe, which is already obtaining 15 percent of its income from outside of Spain. International expansion forms part of the development plan of the company which in 2008 achieved a turnover of 360 million EUR and grew by ten percent.

Currently, Europastry is already selling ten million EUR worth of goods in the Central and Northern European markets. Likewise, this spells out an important business opportunity for the consolidation of products such as the «Pan Gran Reserva» – a high-quality country loaf prepared according to traditional methods – and its Doughnuts. Both products are posting very high growth rates – the company said in a statement.

Europastry is likewise present in 20 countries. For the next year, the Spanish multinational is also setting itself the target of continuing to promote the innovation and development of its growth strategy. Europastry, which in 2009 has invested 12,3 million EUR on research and development – 3,4 percent of its turnover – has pioneered in eliminating hydrogenated fats from its products and launching a range of healthier pastries for children on the market.

In May the frozen dough company said it expects an increase in its international business from 15 to 20 percent this year. As explained by the general manager Jordi Gallés, the company´s turnover was of 45 million EUR last year on the international market (12,5 percent from altogether 360 million EUR), basically in France, Germany and Portugal.