Fazer: appoints Managing Director of Lifestyle Foods Business

Helsinki / FI. (fg) Krister Zackari has been appointed Managing Director of Fazer Lifestyle Foods and member of the Fazer Leadership Team. Zackari joins Fazer from Norrmejerier – Sweden’s 3rd largest dairy company – where he has held the position of CEO since 2021. He will assume his new position at Fazer on 01 July 2022.

Krister Zackari has a strong background from various FMCG companies and geographies with more than 25 years’ experience in international business. Prior to his current position, he has held several senior executive and leadership positions, such as Managing Director of Kraft Foods / Mondelēz for the Nordic countries, European Category President at Mondelēz and CEO of Lantmännen Cerealia. In addition to the Nordic and European FMCG markets, he also has deep knowledge of the Asian market, where he has lived for several years. In 2021, Fazer Lifestyle Foods employed approximately 550 people and the net sales was 180 million EUR.

«Krister Zackari is an experienced business leader with the right expertise to lead Fazer Lifestyle Foods in its ambition to become a leading plant-based player in Northern Europe and achieve profitable growth. His proven track record of successfully accelerating growth in combination with his people-oriented leadership style will be an excellent combination to ensure the future success of Fazer Lifestyle Food,» says Christoph Vitzthum, President and CEO of Finland’s Fazer Group.

«Fazer is a great Nordic food company, that I have always held in high regard. It is very well positioned with strong brands, great capabilities, and talented people in some of the most exciting categories within food. I am very excited to join the Fazer Lifestyle Foods team and really looking forward to being part of leveraging both internal strengths and external opportunities to generate good, profitable growth,» Krister Zackari says.