Helsinki / FI. (fg) Finland’s Fazer Group has appointed Klavs Berzins as Managing Director of Fazer Bakery Baltic and member of the Fazer Bakery Business Area management team. He has a strong background in an international FMCG business. Berzins started in his position in November 2018.
Berzins has profound insights into and experience in running a FMCG business, having worked in various positions and markets at Philip Morris International for 19 years. At last he was based in Switzerland and responsible for the company’s sales strategy across the world. Prior to that, he worked as Sales Director Poland and Managing Director Sweden + Iceland. He has also held, among others, the positions of Head of Marketing Baltic States and Country Manager Latvia.
Petri Kujala, Managing Director of the Fazer Bakery Business Area, said: «Our Baltic business has developed well in the past two years and I am convinced that Klavs is the right person to lead our business to even greater success in the future, together with the Baltic Management team.»
Klavs Berzins said: «When the opportunity to join Fazer presented itself I didn’t think twice. The company represents all the values I genuinely believe in. Its products are on the table of every family in the Baltic countries, and it can improve the lives of people around the Baltic Sea. I am very excited to join Fazer.»
Fazer Bakery Baltic is one of the leading bakeries in the Baltic countries. It develops the bakery market by introducing true novelties supporting the well-being trend. The Fazer Bakery Baltic business unit was established in 2014 by uniting Fazer’s bakery businesses in three countries – Estonia, Latvia and Lithuania. Fazer has operated in Estonia since 1993, and in Latvia and Lithuania since 2001. Currently Fazer Bakery Baltic employs over 620 people.