Helsinki / FI. (fg) Fazer Bakery Finland is partnering with Snellman Lihanjalostus to start a collaboration focused on street food products. Snellman has specifically developed meat products to match Fazer Street Food bread products. This new collaboration concept is part of Fazer’s consumer-centric strategy, in which matching products are developed by listening to consumers’ wishes. Fazer is both the market leader and a true innovator in the bread category in Finland.
Fazer and Snellman are both valued as the most sustainable and popular brands in their own product categories. Both are Finnish, family owned businesses with similar goals: to offer the best flavour on the market and uncompromising quality. These similarities formed a natural basis for the collaboration.
«Our Fazer Street Food product family had a successful launch in Finland last year. Our collaboration with Snellman is a great way to introduce an entirely new operational model. The Fazer Street Food concept is flexible enough to accommodate many other product categories in addition to bread and meat products. Thus, there are also other companies we’re planning to team up with,» says Markus Hellström, Managing Director of Fazer Bakery Finland.
Easily recognisable black and white packaging with a uniform urban look
The Street Food product family is designed for both demanding connoisseurs and regular home cooks. Both companies have adopted black and white packaging with a uniform urban look for their street food products to make them easy to identify.
Street food products from both companies can be combined very creatively, and a lot of thought has been put into developing matching products. For example, Snellman’s Hot Dog sausages are exactly the right length for Fazer Bakery’s brioche buns, and their spiciness complements the slight sweetness of the buns.
«Burgers, hot dogs and wraps have found their place in Finnish kitchens. The expanded product family makes it even easier to cook them successfully. We want to inspire people to make street food at home,» Markus Hellström explains.
Fazer’s bakery business serves consumers who demand sustainable and healthy options, as well as memorable experiences. Fazer Bakery responds to current food trends and reshapes the bakery category by meeting consumer expectations.