Fazer Group: appoints Chief Marketing Officer

Helsinki / FI. (fg) Aaron Barsness has been appointed Chief Marketing Officer and Executive Vice President of Finland’s Fazer Group and member of the Group’s Leadership Team. He will assume his new role 01 January 2022. Barsness has strong competence in strategic marketing. He joined the Group in 2019, and for the past year he has held the position as VP, Marketing at Fazer Confectionery and headed the Group’s marketing. Prior to joining the company, Aaron has held various marketing leadership positions among others at Lynxeye and Procter + Gamble. «Fazer has strong growth ambitions going forward and strengthening the Fazer brand is part of our strategy implementation and supports us as we strengthen our position as the number one FMCG brand in Finland and continuously develop our positions in Northern Europe. Aaron is an experienced marketing leader with a strong track record. I am very pleased to welcome him to this position,» Group President and CEO Christoph Vitzthum comments.