Fazer Group: Swedish market requires full attention

Helsinki / FI. (fg) Mats Liedholm, currently MD for Fazer Lifestyle Foods and MD for Fazer Sweden, will take up the full-time role as MD for Fazer Sweden from the beginning of November. «Positioning Fazer strongly in the Swedish market is a strategic priority that requires our full attention, and therefore Mats Liedholm will take a full-time role as MD for Sweden,» President and CEO Christoph Vitzthum comments. As MD for Fazer Sweden, Mats will be responsible for building a strong holistic position for the Fazer brand among the Swedish consumers, working closely with all businesses to build a strong One Fazer dialogue with Swedish key customers, trade partners as well as other relevant stakeholders. In his role as MD for Fazer Sweden, Mats will report to Fazer Group’s President and CEO Christoph Vitzthum and be a member of Fazer Group’s extended Leadership Team. The recruitment process for a new MD Lifestyle Foods has been initiated.