Thomasville / GA. (ff) Four of America´s best-known bread brands, including the classic Wonder bread, are returning to grocery store shelves across the United States starting this week. Flowers Foods Inc., the second-largest producer and marketer of fresh packaged bakery foods in the United States, acquired the brands from Old HB Inc. (formerly Hostess Brands) in July. The brands have been off the market since Hostess declared bankruptcy ten months ago.
«We are thrilled to be baking these wonderful breads and know that millions of consumers will be smiling when they find their favourite back in their grocery store», noted Keith Aldredge, Flowers Foods´ vice president of marketing. «We are using the same recipes and paying close attention to quality and freshness. We want these breads to be great from the very first taste».
Wonder, Merita, and the other brands are being baked at Flowers bakeries around the country and are available throughout the company´s direct-store-delivery (DSD) market. This market currently reaches more than 77 percent of the U.S. population in the East, South, Southwest, and California. «Wonder has been a part of the American food scene since 1921», Aldredge said. «Generations have grown up on Wonder sandwiches. It is a classic».
Wonder is back in grocery stores throughout Flowers´ market area. This includes the following cities: Baltimore, Boston, Indianapolis, Kansas City, Las Vegas, Los Angeles, Memphis, Miami, New Orleans, Philadelphia, Phoenix, Pittsburgh, Richmond, St. Louis, San Diego, San Francisco and Tulsa.
