Pyhäntä / FI. (foy) MMM Lotta Sillantaka has been appointed Sales Director for the grocery trade in Finland’s Fodelia Group Oyj. She will take up her position on 29 September 2021. Sillantaka has been leading sales operations, strategic sales and customer development, product category planning and commercial strategy at Mondelez Finland, the world’s largest manufacturer of snacking products, for the past 12 years.
Sillantaka has strong experience in sales, purchasing and marketing. She has sold, bought and marketed food products for more than 20 years both in Finland and in international companies in the European consumer market. Prior to Mondelez, Sillantaka worked for Colgate-Palmolive as Business Account Manager in Sales and Brand Manager in Consumer Marketing. Before that, she worked at Ruokakesko as a buyer for 10 years.
Mikko Tahkola, CEO of Fodelia Oyj: «We are very pleased to have one of the best professionals in grocery sales join the Group. The appointment is also very significant in the sense that Lotta will take over the grocery sales of all Group companies. This is one of the objectives of our updated Group strategy – to leverage the best talent across the Group companies.»
Lotta Sillantaka, Sales Director, Grocery, Fodelia Oyj: «The world’s largest companies in their respective sectors have taught me to develop sales in a holistic way and to focus on issues that have an impact on profitable sales growth. I will draw heavily on this knowledge to develop profitable sales growth at Fodelia.
«I believe that profitable sales growth is based on understanding the customer’s objectives and strategy, finding a common vision for growth, and prioritising products and customer relationships with the greatest growth potential. I will focus on building trust in customer relationships and on planning and executing joint growth.»