General Mills: achieves sodium reduction commitment

Minneapolis / MN. (gm) General Mills Inc. reported it has achieved its public goal to reduce sodium by 20 percent across all ten key U.S. product categories. In an update to its 2015 voluntary sodium reduction announcement, General Mills reported that the three remaining key categories – Mexican dinners, ready-to-eat soup, and cereal – have now successfully achieved the company’s 20 percent sodium reduction goal.

With this announcement General Mills has now achieved its 20 percent reduction goal across all ten key categories, which include cereals, dry dinners, frozen pizza, Mexican dinners, refrigerated dough products, savory snacks, canned vegetables, side dishes, soups, and variety baking mixes. Additionally, the company has made significant sodium reductions in many other categories that were not officially part of its commitment, including frozen breakfast products, dessert mixes, grain snacks and frozen appetizers.

«We are making clear progress in becoming a more consumer-connected General Mills as evidenced by our continued work and commitment to sodium reduction,» said Tom Hockenberry, senior director of General Mills’ Innovation, Technology + Quality team. «As we continue on this journey, we have actively invested – and will continue to do so – in developing the advanced technical solutions that will be required to achieve additional sodium reductions.»

In addition to reducing sodium, General Mills has also continued to improve the nutrient density of its products over time by increasing nutrients such as whole grain, fiber, vitamins and minerals across food groups, all while ensuring great taste.

In 2010, the company publicly stated its pledge to reduce sodium by 20 percent in 10 key U.S. product categories. Over the last 10 years, the company’s work has led to novel discoveries that will allow meaningful sodium reduction while also meeting consumer, food safety, functional and shelf life demands.