Grainity Project: There is a clear need …

Helsinki / FI. (nic) Wholegrain, rye and oat products are traditionally important in the Nordic diet and as Nordic export items. Interest in such products is increasing globally. The aim of the project «Wholegrain, rye and oat – the Nordic opportunity» is to encourage new product launches, building on the collective expertise readily available in the Nordic countries. The evidence of health effects on whole grain has already led to acceptance of health claims for marketing of whole grain foods in the United States, United Kingdom and most recently in Sweden. There is a clear need of harmonizing the claims and the definitions and criteria behind them.
Read more: https://www.vtt.fi/proj/grainity/?lang=en