Mexico City / MX. (gb) Grupo Bimbo S.A.B. de C.V. announced that it signed an agreement to acquire Grupo Wickbold Inc., a player in the baking industry in Brazil. The transaction includes the «Wickbold» and «Seven Boys» brands, which encompasses packaged bread, sweet baked goods, cookies, bisnaguinhas, and panettones, along with four manufacturing facilities located in the south region of Brazil.
This transaction is still subject to regulatory approvals. «We will be excited to welcome the more than 2,500 associates of Wickbold to the Grupo Bimbo family. This family-owned business complements our brand portfolio with brands that consumers love and better positions our Company in the south region of Brazil», said Rafael Pamias, Chief Executive Officer of Grupo Bimbo.
Grupo Bimbo is the leader and largest baking Company in the world and a relevant participant in snacks. Grupo Bimbo has 227 bakeries and plants and more than 1,500 sales centers strategically located in 35 countries throughout the Americas, Europe, Asia and Africa. Its main product lines include sliced bread, buns and rolls, pastries, cakes, cookies, toast bread, English muffins, bagels, tortillas and flatbreads and salty snacks, among others. Grupo Bimbo has one of the largest direct distribution networks in the world, with more than 58,000 routes and over 152,000 associates.
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