Grupo Bimbo: Launches Social Responsibility App

Mexico City / MX. (gb) Grupo Bimbo S.A.B. de C.V., the leading baking company in the world, announced the launch of the iPad application «Sembrando Juntos», its Corporate Social Responsibility program. The company explained that with this application, its consumers will have the opportunity to know the actions implemented under the pillars of the program: Welfare, Planet, Community and Collaborators. Each of the pillars is focused on building positive and lasting relationships with the communities of the 19 countries in which Grupo Bimbo operates, aiming to promote relationships that involve more than just business transactions. «The Sembrando Juntos app has been developed with a fun and interactive approach, to facilitate the understanding of the vast network of social responsibility actions that the firm performs every year, as well as those that have been permanently incorporated as part of its operations», said Martha Eugenia Hernández, Institutional Relations Director for Grupo Bimbo. With this tool, Grupo Bimbo attempts to promote that its customers become proactive members of their communities. Users of the app will have access to stories, tips, advice and suggestions designed to provide information on topics such as personal finance, healthy lifestyles, natural resources and conservation of the environment, volunteer work and community support programs. The application is available for iPad and it can be downloaded for free from the Apple online store, iTunes store.