Berlin / DE. (hf) HelloFresh SE published its quarterly statement for the second quarter of 2022. HelloFresh reported another record quarter in terms of revenue, reaching an all-time quarterly high of approx. EUR 1.96 billion, corresponding to a year-on-year growth of 16 percent on a constant currency basis. With 8.0 million active customers in the second quarter of 2022, HelloFresh’s active customer base grew by 4.1 percent year-on-year despite a higher than usual travel activity.
«HelloFresh has seen a strong first half of the year, defying all current e-commerce trends. Even though we’ve been facing a number of macroeconomic challenges, our teams have been able to continue to make significant progress across a number of dimensions. These include progressing investments in production sites and automation, improving productivity across our distribution centers and improving the customer experience by adding more choice, more flexibility and an overall better service», says Dominik Richter, CEO and co-founder of HelloFresh. «Most importantly, we’ve been largely mitigating inflation effects without passing on the higher costs in full to our customers. Our product offering continues to come at an attractive and competitive pricing and brings additional benefits to our customers, such as having fresh food delivered to their homes, reducing food waste and taking away the hassle of having to think about what to shop and cook.»
In Q2 2022 HelloFresh meaningfully expanded the average order value by 11 percent year-on-year (on a constant currency basis). HelloFresh also maintained its contribution margin at 25.6 percent (Q2 2021: 25.9 percent) by successfully managing inflationary cost pressures in ingredient prices and fulfillment. The adjusted Ebitda for Q2 2022 reached EUR 145.9 million (Q2 2021: EUR 157.8 million) and reflects the underlying strength of the business despite a challenging macro environment.
For additional information please read the company’s PDF file below (86 KB):20220816-HELLOFRESH-Q2-2022