HelloFresh SE: reaches EUR 7.6 billion revenue for FY-2022

Berlin / DE. (hf) HelloFresh SE, the world’s leading meal kit company, released its results for the FY 2022 and the fourth quarter of 2022. Despite being confronted with a number of previously unseen macroeconomic challenges throughout the year, HelloFresh saw continued strong y-o-y revenue growth of 27 percent (18 percent on a constant currency basis). In terms of revenue, the company reached a new all-time high of EUR 7.6 billion (FY 2021: EUR 6.0 billion) and with over one billion meals shipped, HelloFresh reached yet another milestone in its history. The company’s contribution margin expanded to 25.5 percent for the full year (FY 2021: 25.3 percent) and even more forcefully in Q4 2022, despite record levels of inflation in ingredients and labor. From an adjusted Ebitda perspective, HelloFresh achieved EUR 477.4 million with a margin of 6.3 percent, and thereby continues to outperform other e-commerce peers globally. In the fourth quarter of 2022, the company’s adjusted Ebitda expanded in both absolute and relative terms to EUR 160.1 million, corresponding to an 8.5 percent margin (FY 2021: EUR 130.8 million; 8.3 percent margin). Over the course of 2022 HelloFresh’s customers showed a consistently high engagement with high average order rates and a continued expansion of the average order value. The latter increased by 10 percent in constant currency in the FY 2022 and by 12 percent in the fourth quarter 2022. Key drivers for these developments were among others that customers ordered increased amounts of meals per order and an increased take-up of add-on products.

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