Lenexa / KS. (twnk) Hostess Brands Inc., one of the largest manufacturers and marketers of sweet baked goods in the United States including «Twinkies», «Ding Dongs», «Ho Hos», «Donettes» and a variety of new and classic treats, announced that consumer packaged goods veteran Arist Mastorides will join the Company as its Chief Customer Officer on January 10, 2022. In this capacity, Mastorides will be responsible for global sales, customer engagement and experience programs, as well as leading the company’s category insights and the enterprise activation teams.
Mastorides brings more than three decades of sales, marketing, and general management experience from major CPG organizations. As Chief Customer Officer, Mastorides will lead the continued acceleration of Hostess Brands’ customer and shopper based capabilities while partnering with internal functions to deliver the company’s strategic growth plans to maximize long-term value creation.
«Arist’s extensive background will be a tremendous asset to our team as we continue to grow Hostess Brands by leveraging our beloved brands, consumer insights, and expanding reach through sustainable partnerships with our valued customers,» said Andy Callahan, the Company’s President and CEO. «Arist’s leadership skills and deep industry experience will be a terrific complement to our executive team, particularly at this exciting point in the company’s history, as we continue to attract top-class talent and build a strong management team.»
In addition to leading the global sales organization, Mastorides will have oversight of the company’s enterprise activation office and the category insights function. This end-to-end suite of responsibilities will help the organization to seamlessly identify and develop opportunities, create impactful programming, and build partnerships with customers through Hostess’s category leading sales function.
«I look forward to stepping into this new exciting role and to join a world class team of people dedicated to fueling the growth of these iconic brands and dynamic company,» said Mastorides. «It’s an exciting time of growth and innovation for Hostess and I’m thrilled to have the opportunity to contribute to their profitable growth.»
Mastorides will join Hostess Brands from Kimberly Clark, where he served as President of the North American Family Care division. In this role, he was responsible for overall P&L management, strategic brand development, cross functional leadership and people development of its branded retail portfolio. In addition to his 30 year career with Kimberly Clark, Mastorides held various leadership roles of increasing responsibilities at other CPG companies.