iba 2009: features special coffee exhibition

Dusseldorf / DE. (ghm) Millions of people drink a delicious cup of coffee every day, at any time of day and whatever the season. Morning, noon or evening, coffee has clearly become a round-the-clock drink, and iba 2009 from 03th to 09th October is giving this «hot pick-me-up» its own special exhibition «Coffee, Espresso and Baristas». Famous coffee machine manufacturers and coffee roasting companies are displaying their range of products in this marketplace, where visitors can find out everything there is to know about the little brown bean.

Coffee is now just as much a part of the range sold by bakers and confectioners as bread, tarts, sandwiches or Danish pastries. Cappuccino, cafe au lait, latte machiatto and Schuemli cafe creme are important earners, especially as more people are eating out. And the range of products at iba 2009 is as varied and international as the names and varieties of coffee. The wonderful aroma of coffee runs as a strong central theme through this year´s World Market for Baking. Around 50 German and foreign companies, all of which feature coffee in their ranges, will be exhibiting both at the special exhibition and in the remaining exhibition halls. The products range from fixtures and fittings for coffee shops to coffee vending machines, coffee beans and accessories.

The aromatic highlight is the special exhibition «Coffee, Espresso and Baristas», which is modelled on an original retail outlet from the 1950s. This stylish ambience invites trade visitors to smell, taste, test and enjoy. Everyone can obtain information on what is suitable for their own shops and gather ideas on using coffee to make their own business even more profitable. The first coffee pad machines for high-quality professional brewing as an alternative to fully automatic machines are on display, as are the new generation of semi-automatic machines, coffee mills and accessories.

Making perfect coffee is not so easy, as the French author Alexandre Dumas once said: «Three things belong to a good cup of coffee: first of all coffee, secondly coffee and thirdly coffee again». For this reason two professional baristas are available every day to explain just how to make good coffee from now on with the right bean selection, the grinding degree of the coffee, the steam delivery or the professional handling of portafilter machines. They will be giving tips on the finer points of preparing the different types of coffee and possible «creme» creations. As well as the daily live presentations, appointments for private consultations, free of charge, can be booked by ringing +49-(0)89-164327 GHM in Munich.