iba 2009: sends a strong signal

Dusseldorf / DE. (ghm) Strong start in the final strait for iba 2009. Following a top result in 2006 in Munich, this leading world trade fair is expanding further – over 990 companies (as of 18 June 2009) on more than 123’000 square metres of hall space means fully booked halls. The proportion of international exhibitors among them is 56 percent, which is identical to 2006. Some countries, such as Finland, Japan, Canada, Portugal and the Czech Republic will have an even bigger turn-out than last time.

«iba 2009 is sending a strong signal. The industry has recognised the uniqueness of iba and is therefore using the 2009 event to celebrate many product premieres. This increased level of interest shows clearly that a steady, three-year cycle that participants can count on is the right solution and the only solution. The number of registrations received so far shows the global status of iba: Because of its unique product spectrum it is and continues to be the uncontested number one. This is where the industry draws its roadmap for a dynamic future. Everyone benefits from a visit to iba, as a place to identify new opportunities in the market», said Dieter Dohr, Managing Director of GHM Gesellschaft für Handwerksmessen mbH.

This renewed spurt of growth promises an increased range of products and services and more trends to see, across all the three main segments of the fair – Production Technology, Raw Materials and Sales. The new, greener generation of ovens, systems and machinery will be on show at iba 2009. Small baking businesses can profit from this new technology just as much as larger ones. Because energy-saving products help reduce costs significantly in baking, refrigeration, freezing and fermenting operations. All are agreed on one thing: quality must not be allowed to suffer, despite the rise in raw material prices. At iba domestic and international raw material suppliers will be presenting their broad ranges of products in all price categories.

In addition the trade visitors can also gather ideas on how modern shopfittings can help their bottom line. Because first impressions count in the presentation of bread, cakes, gateaux and sandwiches. With take-away products, too, looks stimulate the appetite. Also important alongside presentation is a wide, varied range of goods. After all customers are looking for the right item at all times of days – whether that be breakfast, lunch or a coffee break. Inquisitive, trend-oriented visitors are sure to find inspiration for their own businesses in the varied and healthy ranges available for the «to go» segment.

Another way to boost turnover for confectioners and bakers is in sales of coffee. This display is concentrated in Hall 11. There a special exhibition on «Coffee, espresso and barista» is a market place displaying the products of leading coffee-machine manufacturers and coffee roasters. Here the mysteries of coffee are revealed to the trade visitors, along with plenty of tips and ideas on how to get the most out of the potential of the coffee business.

Common to all the themes is the need to save costs, and to increase turnover. This simple formula is the way for visitors and exhibitors to steer their business to a dynamic future. In addition iba offers the unique opportunity – coming round only once every three years – of taking part in a seven-day compact forum of communication, with plenty of opportunity to meet and talk with business colleagues.

Tickets for iba 2009 are now on sale. At https://www.iba.de bakers and confectioners can quickly and easily book their ticket for this leading world fair, at a special discount rate for advance bookings online. And, for confectioners and bakers who have their 60th birthday this year, GHM comes up with a special present. As this year is also iba´s 60th birthday, they will be granted free admission for one day to iba 2009 in Dusseldorf, upon presentation of their identity card, or passport.

About: The broad spectrum of products and services covered by this leading world fair is divided into the three main sections of Raw Materials, Production Technology and Sales. Within these areas a wide diversity of products is presented: from ingredients, bakery aids and semi-finished products to small- and large-scale machinery such as baking ovens and all the interior fittings needed for baking businesses, cafes and pastry shops. The World Market for Baking encompasses all the products and technologies that are relevant to the day-to-day operations of bakers and confectioners.
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