Munich / DE. (ghm) «The interest shown by national and international companies is huge. Apart from a few remaining spaces, iba is already fully booked», says Dieter Dohr, CEO and President of GHM Gesellschaft für Handwerksmessen mbH. More than 1100 exhibitors from over 45 countries – dated March 2018 – will cover the entire spectrum of baking goods with their range. «As the leading trade fair, iba has an eye on all the trends in the industry worldwide, as well as the relevant requirements for bakers and confectioners, restaurateurs and industry decision-makers of the food retailing sector», explains Dohr. «At iba 2018, innovations and concepts will play a central role for all sized companies in the areas of manufacturing processes, the out-of-house market, energy efficiency, automation, hygiene, digitisation at the point of sale, and in production, shop fitting, packaging and logistics».
New speaker’s corner in hall B5
New legal regulations such as the receipt issuance obligation in Germany from 2020 or the Novel Food Regulation, which now allows the use of mealworm flour in Germany since January 2018, the changing eating habits of consumers and the use of digital solutions or the demand for sustainable packaging: The baking industry is facing big challenges. In addition to the iba.FORUM in Hall B3, the new speaker’s corner in Hall B5 offers comprehensive orientation. There, visitors can exchange ideas with leading experts on interesting topics from science to applying it in practice and get a prospect on upcoming trends.
New visitor service: The digital iba marketplace
iba also offers its visitors a new digital service. Through the online marketplace, visitors can prepare themselves better for their specific needs before the fair and have a better overview and thus orientation on site. Thanks to the new search option for «solution approaches», you can quickly find, for example, innovative snack solutions, digitisation, energy efficiency or raw materials that will be exhibited at iba. Additionally, visitors have the opportunity to contact the exhibitors directly and arrange appointments with them. Further information is available at www.marktplatz.iba.de/en.
«iba.TO GO!»: Snack and beverage concepts on a central area
Also new is the topic area «iba.TO GO!» in Hall B3. For the first time, iba is combining innovations and solutions for snack and beverage concepts for baking traders at a central contact point. There, the entire process chain of snacks is presented – from ingredients and preparation, through to sustainable packaging solutions to logistics and shop design, rounded off with many workshops and displays. The trend topic coffee is also discussed in detail by experts, starting with the coffee bean, roasting and grinding, to machines and serving coffee in china or to-go cups with a deposit system.
«iba.OPERATE!»: The entire packaging market in one hall
With «iba.OPERATE!», packaging solutions and processes are shown in Hall B1. «Medium-sized companies, large bakeries, manufacturers of dough and the food retail industry, iba offers a market overview in this area, which has never been seen before at this fair», says Claudia Weidner, project manager of iba. Intelligent and environmentally-friendly packaging, food safety and process optimisation solutions will be presented; of course, live in action.
The most influential protagonists of the baking industry in one place
At iba, a multimedia experience show in Hall B3 will premiere. From Munich, visitors can have a look at the top bakeries on a national and international level. With the help of virtual reality glasses and 360-degree videos, you will be able to see right into renowned master bakeries from Germany, Greece, Iceland, Austria, Japan or the USA directly at the fair. Here, trade visitors experience first-hand what makes their colleagues across the border successful.
The experiential programme in Hall B3 will be complemented by the appearance of renowned industry stars in live competitions at the «iba.FORUM». Highlights include the world-renowned iba-UIBC-CUP, an international championship in which bakers from twelve countries compete against each other. In 2018, for the first time, the best young confectioners in the world will compete in the UIBC Junior World Championships in Munich.
«iba.ACADEMY»: New backing workshops in Hall B3
Directly at the exhibition in Hall B3, iba is offering international visitors new backing workshops in English. Under expert guidance, visitors will learn how to make German classics hands-on. Be it pretzels or cheesecake – the experts of the Akademie Deutsches Bäckerhandwerk will reveal all their important success secrets twice a day. The number of participants per seminar is limited to 20 people. Tickets can be booked from April onwards at www.iba.de/academy for EUR 95.
Furthermore, the opportunity to take part in free tours of bakeries in and around Munich and exclusive courses at Akademie Lochham. Here, international visitors can learn more about the preparation of wholemeal and mixed bread, the two favourite bread types of the Germans.
And the best for last
For visitors and exhibitors to be able to exchange views in a relaxed atmosphere after the fair, the iba Oktoberfest tent will also be on the exhibition grounds. This year, Wiesn-Wirt Able will take care of the guests and thus ensures a relaxing end with the original Bavarian Oktoberfest atmosphere – of course with a brass band and traditional specialties.
