IBIE: Expecting More International Participants in 2010

Washington / DC. (ibie) While IBIE has always attracted participants from around the world, the global nature of the show will be even more evident in 2010. As a means of providing enhanced value to industry suppliers and bakers, the IBIE Committee has made a concerted effort to increase international participation through a variety of new initiatives, offerings and outreach programs.

The most substantive of these initiatives is the International Buyer Program (IBP). Part of the U.S. Commercial Service, this program recruits qualified foreign buyers, sales representatives and business partners in more than 80 countries to participate in U.S. trade shows each year. According to Carol Rudman, senior trade specialist, «A growing number of suppliers to the baking industry are looking to export with help from the U.S. Department of Commerce. Whether exhibitors are new-to-export or want to expand their international presence, we have the expertise to help them diversify their portfolio and add to the bottom line».

In addition to its inclusion in the International Buyer Program, IBIE has (for the first time ever) entered into official international media sponsorship agreements. According to Jacquelyn Clair, IBIE marketing manager, «More than 22 foreign publications, 40 international associations and five foreign trade events have been distributing multi-language brochures, running ads and/or featuring news stories about IBIE on a regular basis. They have been instrumental in helping us deliver our message to a broader audience than we have been able to reach in the past, especially in Latin America».

Once at IBIE, international visitors will have access to an International Trade Center, managed by the U.S. Commercial Service staff and sponsored by AB Mauri Fleischmann´s. The lounge will be located in the North Hall just behind the registration area, giving visitors a place to regroup, reconnect and unwind. Additionally, representatives from the U.S. Department of Commerce will be available to meet and give advice about doing business in the United States.

International visitors will also receive an Export Interest Directory featuring those exhibitors that have expressed an interest in export opportunities, listed by product category. Rich Hoskins, Colborne Foodbotics president and IBIE chairman, stated, «At a time when it is critical for suppliers to diversify their customer bases in order to buffer the challenging economic environment, the new international focus of IBIE demonstrates that this is more than a triennial tradeshow—it´s a catalyst to improve the performance of the industry as a whole».

Many of IBIE´s competitions and education programs are also international in nature. AIB International is offering a number of seminars in Spanish, The Bread Bakers Guild of America and Lesaffre International have selected IBIE as the host site for the Louis Lesaffre Cup and the three leading brands for high quality chocolate, Callebaut, Cacao Barry and Carma, will be hosting the World Chocolate Masters regional qualifier on the show floor. International participants are encouraged to visit the international and foreign language pages of IBIE2010.com for additional information and to register.