IBIE: Highlights Advanced Products in Innovation Showcase

Las Vegas / AZ. (ibie) The IBIE 2016 International Baking Industry Exposition – with own words the largest and most comprehensive event in the Western Hemisphere for the grain-based food industry – returns to Las Vegas October 08 to 11 with an expanded Innovation Showcase featuring 56 participants representing a range of categories from ingredients and equipment to packaging and services. The showcase is 15 percent larger than the inaugural showcase in 2013 proving that the «Baking Expo» is the launching pad for what’s new in baking.

«People come to our show to see what’s new and it’s our job to make it easy for them to find what they’re looking for», says Michael Cornelis, Chair of IBIE. «This year we’re really delivering on our promise. It’s a record-breaking show with the largest show floor, largest number of exhibitors, largest innovation showcase and largest education program in IBIE’s history. That’s something we’re really proud of and something that will create tremendous value for attending companies».

The showcase is prominently featured in the Central Lobby for attendees to shop and see what’s new before entering the Expo Hall. In addition, the new Innovation Spotlight Theater, located in IBIE’s new Idea LAB on the show floor, provides a forum for exhibitors to conduct live presentations of their top innovations. Presentations will be held during show hours.

«We think it’s a major benefit to give the showcase participants a chance to present their innovations live», says Kerwin Brown, President + CEO of BEMA. «This brings it all to life and gives attendees a chance to engage directly with the creators. This new feature further enhances the interactive nature of the show».

IBIE is sponsored by the American Bakers Association (ABA), the Baking Equipment Manufacturers and Allieds (BEMA) and the Retail Bakers of America (RBA).